「 XINGHUATANG 」 Menu Design
「 杏花堂 」 菜谱设计
Date: SEP.2024
Creative Director: ZHANG HONG
Designer: ZHANG HONG
Photography: YANG GUANG
Jin Flavor Culture blending East and West. Xinghuatang is a restaurant that makes Jin dishes in private rooms. It takes Jin Shang culture as its core feature and has become a "must eat list" restaurant in Taiyuan. Through the analysis of traditional culture, the pioneer experience of "Jin merchant culture" is presented from the perspective of modern photography, and the "traditional retrospection" in the new era is created by the reconstruction of classic colors.
东西交融的“晋味文化”。杏花堂是一家做晋菜私房菜的餐厅，以晋商文化为核心特色，成为太原“必吃榜”餐厅。通过对传统文化的剖析，以现代摄影视角，呈现“晋商文化”的先锋体验，用经典色彩的重构打造新时代下的“传统回溯”。