「 CHINESE COOK 」 Brand Design
「 上席·厨房制造 」 品牌设计
Date: SEP.2024
Creative Director: MM
Designer: MaoGuoFeng May MM
Motion Designer: Morrie
Photography: May MaoGuoFeng
The Original Meaning Of The Seat Is A Kind Of Utensils For People To Sit And Lie, That Is, The Mat. The Living Habit Of The Ancients Was To Spread A Mat On The Ground And Sit On It, That Is, Sit On The Ground. Mat Is To Spread Mats On The Ground. Because The Ancients Often Spoke Or Deliberated At The Table, There Was A Special Determination For The Position And Seat Order Of People Of Different Identities, Positions And Ages At The Table, So The Table Was Extended From The Mat To The Seat And Seat Order, Which Was Derived From This Meaning. Seat And Seat Rank Mark A Person's Status In Society, So The Seat And Seat Rank Are Extended To Official Positions Or Positions, In Addition, The Ancient Banquet Is Held On The Seat, So The Seat Is Extended To Refer To The Banquet. By Extension, Xi Can Also Be Used As A Quantifier, Used For A Table Of Wine, Words And So On.
席的本义是一种供人们坐卧的用具，即席子。古人的生活习惯是在地上铺上席子，坐在上面，即席地而坐。席地就是铺席于地。因古人说话或议事常常在席上进行，对不同身份、地位、年龄的人在席上所坐的位置、座次都有专门的定，所以席又由垫子引申为座位、座次，就是从此义引申而来的。席位、座次标志着一个人在社会中的地位，因此，席由席位、座次又引申为官职或职务，另外，古代的宴会都在席上进行，故席又引申指酒席。由此引申，席又可作量词，用于一席酒，一席话等词。